Sunday, April 1 is officially April Fools’ Day 2018. This year the “holiday” for tricksters falls on a particularly sacred day, as Christians worldwide are celebrating Easter. One would think that would put a damper on April Fools’ Day pranks, but far from it. Brands have been secretly rolling out gags over the past week. Check out the list below to see if you or anyone who know has already fallen for any. Keep this article open in a new tab, because we’re updating it in real time for April Fools’ Day 2018 to make sure you don’t fall for any tricks that individuals and companies are pulling. The April Fools’ Day pranks highlighted in the unranked list below are, in TIME’s opinion, the most believable ones out there — news, products, and services that sound like they totally exist today or that sound like they will probably exist in the near future.
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