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Why do I keep getting ads to buy a new service from Norton when it should already be included in my Norton 360?

Why do I keep getting ads to buy a new service from Norton when it should already be included in the service I'm already paying for, i.e. Norton 360?  I get these ads like almost every day.  They're as annoying as the ads that show up on most websites.  How do I stop them?  If Norton 360 is so great, why do I need this other stuff, which should already be included in 360!!

[Edit: Clarified Subject]