Kudos0

Auto renewal cost

My Norton 360 Deluxe is set to auto renew next week for $104.99

A new copy sells for $49.99.

Norton should reduce the price for loyal customers instead of charging them twice the market rate, hoping they will not notice. 

After spending my time and an online agents time, they reduced the cost, again, to $49.99.  This happens every year.

Shame of you Norton/Symantec.

Replies

Kudos1 Stats

Re: Auto renewal cost

I agree! I have just seen a 'pending' charge from Norton for $179AU for renewal. Its an absolute joke. Trying get thru to online chat facility for more than an hour. The wait time keeps increasing!!!!
Kudos0

Re: Auto renewal cost

This has been discussed here since Norton first brought out the Auto Renew process. 

Unfortunately, Norton is using a marketing model used by many/most subscription based services. New customers get a discounted price to get them to sign up, and then at renewal you are charged the current 'regular' price for the service. At least Norton allows you to turn off the Automatic Renewal and purchase a new product key at the lower price that you can use as your old subscription expires.

Kudos0

Re: Auto renewal cost

I completely agree. I have been with them for 26 years, and it has always been that way. You would think they would want to keep loyal customers, rather than make them feel taken advantage of, and running them off.

Kudos0

Re: Auto renewal cost

I hope Norton listens and values the input from so many loyal supporters. 

The key question is whether they can make more profit from lowering their renewal price. The economic principle of the Laffer curve seems to be in effect as it relates to taxes of course but can be applied to consumer product also I think.

Kudos0

Re: Auto renewal cost

A few years ago I bought 2 x 12month renewal from Harvey Norman (Australia) for $19AU each. Don,t think Norton would ever match that price!!!
Kudos0

Re: Auto renewal cost

I have the same concerns. The renewal fee is higher.

Unless a loyalty bonus is granted, Nowton should allow the existing customers its best available deal from their official website.

Kudos0

Re: Auto renewal cost

Unless a loyalty bonus is granted, Nowton should allow the existing customers its best available deal from their official website.

You are allowed to cancel the Auto Renewal and purchase from the Norton web site or any other reputable retailer. Norton does not check whether you are a repeat customer when you install the new purchased product key. Something you cannot do with most service based subscriptions.

Kudos0

Re: Auto renewal cost

To add insult to injury, I was charges $7.52AU intl transaction fee even tho my card has intl transactions blocked! How does Norton get around this?
Kudos0

Re: Auto renewal cost

Ues, I had meant to turn off the Auto Renewal, but didn,t think I would be charged in July for a September renewal!
Kudos0

Re: Auto renewal cost

Martin747:
To add insult to injury, I was charges $7.52AU intl transaction fee even tho my card has intl transactions blocked! How does Norton get around this?

You have to ask your card provider/bank about this.

Kudos0

Re: Auto renewal cost

Martin747:
Ues, I had meant to turn off the Auto Renewal, but didn,t think I would be charged in July for a September renewal!

From the Norton Support Article on Automatic Renewal...   https://support.norton.com/sp/en/ca/home/current/solutions/kb20080417115...

How will be I charged for my subscription renewal?

  • Once you are subscribed, the billing method that you stored in your account will be charged to renew your subscription at the applicable renewal subscription price (monthly or annual), until you cancel.

    If your subscription renews annually, we will send you an email (between 30 to 45 days prior to your renewal) with price, term, and related details before we charge you, so that you know it is coming.

Once you receive this email, the charge to your card will not be far behind.

An interesting read on this process can be found here.    https://www.lovemoney.com/news/86577/nortons-auto-renewal-system

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