8 year old kids jumping with joy getting NS a a Christmas gift.
That family now has protection for at least 40 devices :-)
In some regards, this can be considered click-thru spam, to drive traffic to up their video view counts.
LOL- Never thought about that angle -- I just assumed what every 8 year-old boy and girl really wanted for Xmas was NS for 5 devices :-)
But I think it's more effective than say showing a 30 year-old woman during a candle-lit dinner giving NS to her 32 year-old boyfriend, who would in RL would probably be delighted to receive it. It is a joyful ad and could be effective in planting in an adult's thinking that a gift of NS would be a nice gift for an adult or teenager. Things and political candidates are sold through generated emotions and feelings rather than facts. If I didn't already have a subscription I'd would be happy to receive one as a Xmas gift.
Whatever. It's certainly not a downer to watch :-)
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