Kudos0

NortonLifeLock rebrands itself as Gen Digital

Posted: 08-Nov-2022 | 9:48AM · 4 Replies ·

https://azbigmedia.com/business/nortonlifelock-rebrands-itself-as-gen-di...

Tempe-based NortonLifeLock Inc. today unveiled its new company name, Gen Digital Inc., following the completed merger of NortonLifeLock and Avast. Gen™ unites trusted names in Cyber Safety – Norton, Avast, LifeLock, Avira, AVG, CCleaner and ReputationDefender – with a single purpose to power Digital Freedom for people everywhere. The newly formed company is designed to further accelerate the company’s innovation and pave the way for the future of digital empowerment.

“Today, five billion people around the world are online; digital life is life,” said Vincent Pilette, CEO of Gen. “We’re all a part of a new generation, regardless of age. It’s not Gen X, Y or Z, it’s Generation Digital. Gen’s family of trusted brands has a heritage of protecting the first digital generations and is united by a shared purpose to power Digital Freedom for the next generation of our digital lives.”

“Our day-to-day life is almost entirely connected; we bank, shop, learn, work and connect online.” said Ondrej Vlcek, President of Gen. “While the advancement of technology has brought conveniences and connections we couldn’t have imagined, it also brings added complexities and new types of threats. At Gen, we’re committed to bringing our passion, expertise and global presence together to innovatively tackle these challenges and ultimately power Digital Freedom for everyone.”

Gen brings award-winning technology solutions in cybersecurity, privacy and identity protection to more than half a billion users so they can live their digital lives safely, privately, and confidently. The company has dual headquarters in Tempe, Arizona and Prague, Czech Republic and has teams around the world in more than 150 countries.

Starting on Nov. 8, 2022, Gen Digital Inc. will trade on the NASDAQ Stock Exchange under the symbol “GEN.” This will replace the company’s current ticker, NLOK, and no action is required of shareholders with respect to the ticker symbol change. For more information, visit Investor.GenDigital.com.

Yeah, yeah, but your scientists were so preoccupied with whether or not they could that they didn't stop to think if they should. Dr. Ian Malcolm, Jurassic Park

Replies

Kudos0

Re: NortonLifeLock rebrands itself as Gen Digital

Posted: 08-Nov-2022 | 10:05AM · Permalink

Yep!! A lot of us are already on it. Wondering what changes. Some of my thoughts are...

FWIW!! https://www.pcmag.com/news/nortonlifelock-merges-with-avast-to-form-new-...(link is external) Things I noted in this article

“We're all a part of a new generation, regardless of age. It's not Gen X, Y or Z, it's Generation Digital,” says CEO Vincent Pilette, who was previously the head of NortonLifeLock. 

And:

Gen will act as the parent company for several security-related brands including Norton, LifeLock, and Avast, in addition to Avira, AVG, and CCleaner, which were obtained in previous acquisitions. 

But despite the new name, all the separate brands will continue to live on. “Yes, nothing will change on that front. The company name and logo change won’t impact their consumer brands,” a spokesperson for Gen told PCMag. 

MS Certified Professional Windows 11 Home/Pro 22H2 x 64 build 22621.2361 - Windows 10 Pro x 64 version 22H2 / build 19045.3516 / Norton Security Ultra - Norton 360 Deluxe ver. 22.23.8.4 / Opera GX LVL5 (core:101.0.4843.85) 64 bit-Early Access w/Norton Chrome Extensions
Kudos0

Re: NortonLifeLock rebrands itself as Gen Digital

Posted: 09-Nov-2022 | 12:31PM · Permalink

Just got an email from LifeLock offering me a "renewal" at "first year" rate.  After reading it I see it is a complete scam.  Anyone else get a similar email and agree with my assessment?

Kudos0

Re: NortonLifeLock rebrands itself as Gen Digital

Posted: 09-Nov-2022 | 12:39PM · Permalink

Dusty. FWIW!! I delete all antivirus messages regarding renewals, etc. regardless of who the sender is. Personally, I haven't gotten one of the nature you are posting about of late but have in the past. I check "discounted" renewals directly from within my Norton account in subscriptions. That way I knows its valid.

SA

MS Certified Professional Windows 11 Home/Pro 22H2 x 64 build 22621.2361 - Windows 10 Pro x 64 version 22H2 / build 19045.3516 / Norton Security Ultra - Norton 360 Deluxe ver. 22.23.8.4 / Opera GX LVL5 (core:101.0.4843.85) 64 bit-Early Access w/Norton Chrome Extensions
Kudos0

Re: NortonLifeLock rebrands itself as Gen Digital

Posted: 10-Nov-2022 | 5:01AM · Permalink

I think letting my current subscription; lapse, then buying a new one from Amazon or such will do for me this year.  If that doesn't work i'll say bye, bye Norton.

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