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Pricing for loyal customers

Why dont Norton offer discounts when you renew subscription - it was anywhere from $2 to $35 more to renew online rather than go to a store and get a new product code. Should be cheaper for current customers to renew. Just a thought

Labels: Subscription



Re: Pricing for loyal customers

This has been asked many times before. The only answer we can give is that the price you pay initially is often a discounted price for new customers. Then the renewal is at the current 'regular' price. This is the same pricing model used by many/most subscription based services.

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