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Kudos0

Why is the renewal so much more than a new-user purchase?

I have often wondered why the renewal price for the Norton Backup product (the Premium is currently $109.00) is so much more than the price a new-user can purchase and download the software (after the discount, it is $54.99)?  Why can't the existing users (loyal users) be provided the same price for the years worth of updates - both the new-user and the loyal customer received the very same updates to the software and definitions throughout the year.  Or, conversely, why is the price for these loyal users raised above that of the new-user?

Replies

Kudos2 Stats

Re: Why is the renewal so much more than a new-user purchase?

Welcome to the wonderful world of marketing.

Symantec sells its products directly and through retail partners. Part of the agreement with those partners is that Symantec will not undercut the pricing of these partners. The partners in turn are free to set the price at whatever level they are comfortable with for their profit margins.

The price for a subscription Renewal is often more expensive and reflects a "Convenience Fee" for those that do not want to spend time searching for lower pricing, or risk forgetting to renew the subscription and risk losing their security protection.

This has been discussed many times on these forums, so Symantec is aware of the users concerns.

Kudos0

Re: Why is the renewal so much more than a new-user purchase?

Is that the full answer? Any possibility of Symantec acting on those "user concerns"? Numerous consecutive years of subscribing to a product when there are several other options available deserves more than just "symantec is aware".

Kudos2 Stats

Re: Why is the renewal so much more than a new-user purchase?

You can think of the renewal price as the regular price and the new customer price as the discounted promotional price to attract new users.  You can often find authorized retailers selling the product at discounts and there is no reason you cannot purchase the product wherever you find the best deal and use the new product key to reactivate your existing installation when it is about to expire.

Kudos0

Re: Why is the renewal so much more than a new-user purchase?

Thank you all for your feedback.  I did in fact find the same product at a large on-line retailer for $43.99, which is even less than the "discounted" new-user price.  I have been with Norton products for a long time.  I purchased Norton Utilities version 1.0 who knows how long ago (think it came on 5 1/4" floppy discs in fact).  ;-)

Kudos0

Re: Why is the renewal so much more than a new-user purchase?

Just be sure you go into your Norton Account and disable the Auto Renewal for your current subscription, so you do not run into a problem where you are charged for what you did not want.

Things happen. Export/Backup your Norton Password Manager data.
Kudos0

Re: Why is the renewal so much more than a new-user purchase?

I had done that previously do they wouldn't charge me the full $109.99, then planned to "figure it out" later before the subscription expired.  So, the auto-renewal was disabled

Kudos0

Re: Why is the renewal so much more than a new-user purchase?

So, the auto-renewal was disabled

Also your payment info in your Norton Account should be removed, just to be on the safe side and avoid any misunderstandings.

Windows 7 HP SP1 32-bit | Chrome 65.0.3325.146 | NS 22.12.1.15

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