activation/aggravation

My old subscription to 360 was due to run out this week so I purchased a brand new 2011 version.  I successfully loaded it on my computer with one of the two enclosed CD's.  However, I can't activate it.  I've tried both product codes numerous times.  I've tried unloading the old Norton and reinstalling the new one, I've tried using the old product keys.  What am I missing here?