Ad Blocker aka content blocker was removed from NIS ...why?

PC was remotely controlled for a few hours as a norton support tech finally came to the conclusion that the current and newer versions of NIS no longer have the content blocker functionality.

I suppose I should ahve googled first as that took me 3mins and I referred him to a fNorton orum discussion advising the same thing.

 ... and he was the tech support .. now thats a bit worrying.

 

Banners and incessant space raiding eye assaulting ads are a bane to all internet users. 

The settings on IE8 as well as the Norton Online family tool area a total overkill .. I don't want the whole page blocked, just those banners and ads.

 

Can anybody help???

Why did Norton remove this?