Antivirus 11 did not ask for the product key

When I was installing recently purchased Antivirus 12 / 11 on my Snow Leopard Mac, it did not ask for the product key.

 

The product key and serial number was mailed to me.

 

Any thoughts?

When I was installing recently purchased Antivirus 12 / 11 on my Snow Leopard Mac, it did not ask for the product key.

 

The product key and serial number was mailed to me.

 

Any thoughts?