Can I transfer my product key to a new pc from a dead pc.

I updated my subscription to Norton Internet Security on 8th July 2010. Unfortunately a few days later this pc failed terminally and as it is out of warranty I chose to purchase a new pc. I have the old product key and serial number and wish to transfer this licence to my new pc, when the Norton Internet Security 60day start-up expires.

 

Is this possible? How can I do this?

 

Many thanks!