Dixons Exclusive Gold Offers - UNINSTALL?! How is that exclusive?

All it wants to do is UNINSTALL my Norton 360!  I thought that it might be an update or something (saving details along the way) but it looks as thought it just wants to wipe it right off!
Am I missing something?  

 

This is the page to go to...  
http://uk.norton.com/now/en/GB_SITE/pu/images/Promotions/2011/dixons/dixons.html

 

This is the link to get my special offers...
http://downloads.emea.norton.com/partners/dixons/N360_50_Dixons.exe

 

And once it's downloaded, I open it and it wants to uninstall Norton 360.  Anyone got any ideas?
Dad paid a ton for this 360 protection, so I wouldn't mind trying to get some value out of it! 

 

Thanks in advance for any help.