Does NIS usually go on sale online or at brick & mortar stores near Christmas?

My subscription (1 PC/3 User) ends the first week of December. I never pay full price. Right now in my area NIS is on sale at a store for $40 & includes Utilities, I'm just not sure I can't get a better deal (Norton Utilities doesn't matter to me) between now & Christmas.

 

I'd buy it from Amazon but only if free shipping was included & the price was at most $40. I'd really prefer to see a price somewhere for around $29.99 but that only happens once or twice a year.