Duplicate files backed up by Norton360 backup

My backup is scheduled for once a week, in Norton 360.  When it backs up, it is sending the same information to my external backup, time after time.  How do I get it to just send new information and not the same stuff over and over again? (I have a 4 TB external drive that is currently FULL !  Sorry, but I don't buy that many iTunes songs!!

I know it's got to be something simple that I have overlooked, but I'm just not figuring this out.  Can someone help?