We have recently observed that attackers are actively exploiting new movie releases to distribute malware. The general practice is to host a blog on a (relatively) reputable site, which in actual fact redirects users to a malicious website hosting malware.
Free Online Movie Blogs Serving up Trojan for Windows and Mac: http://www.symantec.com/connect/blogs/free-online-movie-blogs-serving-trojan-windows-and-mac.