How to activate new license for new key with product key

I am trying to use the new license for the macOS installation of Norton. I do not want to install again software with new license - this is so annoying. How can I enter in this application new product key? Why is this so hard and instead of that I have a lot of options to continue subscription (which is not needed for me, because I have a license key for next year)?

Hello @majkelskr

Did you register new key with your Norton account?
Ask support to add new key term to current key term.

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Using your Norton product key here
Activate your Norton subscription here
Enter your Norton product key here
Download your Norton product purchased from a retail store here

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