Other than disabling the notification settings posted there, the sell-up and marketing notices cannot be disabled. Conversely, when Norton has a detection the only recourse is to silence ALL notifications, which we DO NOT recommend.
Hello @unhappy_Norton_custo
What type of alerts, notifications, popups are you seeing?
Care to share supporting screenshots mask personally identifiable information
fwiw ~ as per AI
Norton (as you know) prompts critical alerts if your safety is at riskâunless you choose to temporarily silence all notifications.
Norton users generally encounter three main categories of notifications: legitimate security alerts, promotional/upsell pop-ups, and malicious âscarewareâ that mimics the brand to trick you.
Legitimate Security Alerts
These come directly from the Norton application to inform you of your systemâs status:
Threat Detection: Real-time warnings when a virus is blocked or a suspicious website is identified.
System Status: Notifications about your operating system being out of date or if critical security features (like your passcode) are disabled.
Identity & Credit Monitoring: For users with LifeLock or higher tiers, alerts regarding changes to credit reports, new bank account activity, or personal data found on the dark web.
Subscription Reminders: Alerts notifying you that your protection has expired or needs renewal.
Promotional & Product Pop-ups
Often the source of user frustration, these are âbaked-inâ marketing messages designed to encourage upgrades:
Promotional Notifications: Pop-ups for discounts on other Norton services or renewal deals.
Feature Suggestions: Nagging prompts to install browser extensions or âunlockâ features currently not in your plan.
Task Notifications: Periodic âreport cardsâ or summaries of background tasks Norton has performed
Fake âScarewareâ Pop-ups
Hackers often use Nortonâs branding in browser-based pop-ups to deceive you. You can spot these âfakeâ alerts by looking for:
Urgent Tone: Messages like âImmediate action required!â or âSystem at risk of serious damage!â.
Contact Info: Legitimate Norton alerts will never ask you to call a phone number to âfixâ an issue.
Origin: If the alert appears inside a website or as a browser notification (often in the bottom-right of your screen), it is likely a scam, not the Norton app itself.
Creio que ele esta falando dos alertas chatos que o Norton fica querendo vender os produtos dela.
Como vĂĄrios post aqui no fĂłrum jĂĄ vem todos falando que isso e um problema, que antes nĂŁo tinha isso antes da compra da Gen Digital comprar o Avast e outros produtos.
para falar a verdade esses pop-ups sĂł veio com mais agressividade no Norton depois que o Norton agora tem o motor do Avast. porque antes nĂŁo era assim.
fwiw ~ as per AI
The persistent upselling in Norton products has become a major point of frustration for many long-term users, with many describing the paid software as behaving like âadwareâ. This aggressive marketing strategy typically manifests through frequent pop-up notifications, ânag screens,â and scare tacticsâsuch as warning of âoutdated driversâ or âprivacy risksââdesigned to pressure you into purchasing additional features or higher-tier plans.
Why the Upselling Is So Frequent
The surge in these tactics is largely attributed to Nortonâs business evolution and mergers:
Merger with Avast: Many users noted a significant increase in pop-up ads following Nortonâs merger with Avast (and its subsidiary AVG), a company previously known for bombarding users with upgrade prompts.
âBaked-inâ Marketing: Community experts have noted that these promotional prompts are often âhard-codedâ into the softwareâs user interface, making them difficult to escape even for paying customers.
Scareware Tactics: Features like âSmart Scanâ are frequently criticized for identifying âissuesâ that arenât critical security threats but rather serve as lead-ins for selling cleanup or privacy tools.
Norton uses upselling as a primary revenue strategy to move existing customers into higher-priced tiers and add-on services. This practice is deeply integrated into the softwareâs interface, often using scans to identify non-critical issues that require an additional purchase to âfixâ.
Key Reasons and Methods for Upselling
Monetization Strategy: Norton Norton Community leverages its installed base to sell high-margin add-ons, including Driver Updater and LifeLock.
âSmart Scanâ Tactics: Scans often highlight minor, non-critical âperformance risksâ to create urgency and push for upgrades.
Aggressive Alerts: Prompts are âbaked-inâ to the interface, often ignoring âdonât show againâ requests and appearing even after standard marketing is disabled.
Feature Gating: Users are frequently alerted to features already installed but locked behind higher-tier subscriptions.
Financially, upselling is a cornerstone of Nortonâs business model and is highly effective at driving revenue growth. While it significantly increases profits for the parent company, Gen Digital, it often comes at the cost of customer satisfaction.
Why It Works for the Company
Revenue Growth: Nortonâs parent company has reported strong financial results, including revenue reaching approximately $1.24 billion in a single quarter (ending early 2026), driven by a shift toward high-value subscription models.
Increased Customer Value: By âlayeringâ tools like identity protection and financial wellness into existing plans, the company increases its Average Revenue Per User (ARPU).
Low Cost of Sale: Since Norton already owns the relationship with the user, cross-selling a new service within the âtrusted environmentâ of the app costs the company very little compared to acquiring a new customer.
Strategic Partnerships: Programs like the Norton Empower Reseller Program incentivize partners with a revenue share (up to 25%) when users upgrade or renew through the online store.
The Downside for Users
Customer Frustration: Many users describe the constant pop-ups as intrusive and âaggressive,â with some even labeling them as âscarewareâ designed to frighten non-technical users into upgrades.
Retention Risks: While the strategy is profitable, it risks alienating long-term customers. Some users report they will not renew their subscriptions specifically because of the constant barrage of advertisements.
Perceived Dishonesty: Users have flagged tactics like âSmart Scansâ that recommend paid driver updates even when existing drivers are already current, leading to a loss of brand trust.
Despite the âupsell overkillâ reported by vocal users on platforms like the Norton Community, the high retention rates (approximately 78%) and record-breaking revenues suggest that the strategy remains financially successful for the brand.
@bjm Thanks for the enlightenment. Respectfully. As I posted earlier, a major shift in their business model is the only way the marketing nuisances will disappear. To each their own opinion in that regard.
For Christ sake we cannot even read the news on mobile these days without an âadâ everywhere. Loading unprompted and one on the top of another. Revenue is king. Being financially successful has its limits. Listening to paying customers who do not have the techy ability others may have and not scaring people into more software purchases they donât need, is also going to have its limits.
AI is another issue yet to come to the table and for the same reasons. People are not astutely aware of, what it actually is, nor how to recognize the processes when they are running right in front of them. Nor do most people understand the privacy risks that are involved. I invite everyone to read about how the EU has tackled these issues with the DORA Act. They are dead serious about accountability unlike the US where we have mostly state regulation vice Federal that forces compliance. Just my though on the issues so many customers are putting out into the void of customer service that goes unanswered.
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