I am also fed up with Loyalty pricing

I have been a Norton customer for many years.  And I have purchased Norton for many of my family members.  I would like to have ~15 devices, but can not do that now that you do not allow multiple licenses'.  And now, I can't apply Black Friday coupons to my account because I am not a new customer.  I am struggling to justify this expense.  Why are there not pricing deals for current/loyal users???   I put up with all those ANNOYING pop-up ads because I can get this service at a price I can afford.  And now that I can't, i have to do all the research to change vendors during the holidays.  If I am going to acquiesce and pay a higher price to a company, it is going to be to someone who shows me that they do not take my time, money or patience for granted.

I am quite disappointed.