If You're Not Paying For It, You Become The Product

I’ll borrow a quote I read on MetaFilter recently: ‘If you’re not paying for it; you are the product’. I’m not sure how many people are fully aware of this sentiment yet or whether they even care. But the next time you’re browsing the web or enjoying a video on YouTube, remember that Google is watching your every move; because that’s the price you pay.

 http://www.forbes.com/sites/marketshare/2012/03/05/if-youre-not-paying-for-it-you-become-the-product/