Lifelock Ultimate Plus - Not Unlimited Licenses?

I purchased the Lifelock Ultimate Plus due to the fact, as stated on the website, they offer unlimited licenses  https://us.norton.com/products/norton-360-lifelock-ultimate-plus.

It appears this is no where near the case. 

I am only provided 20 licenses as per the My Norton portal and any time I contact customer service they state they cannot fix this and as a result, I'm unable to add additional licenses maxing out at 20.

Am I the only one who was lied to by Norton? Does anyone have a solution to this scam?