Norton Antivirus 2010 - I installed it on my old laptop last week which crashed

 I installed Norton Antivirus 2010 on my 4 year old laptop last week which crashed and will cost too much to repair therefore I now have a new laptop. Is it possible to use the same product key/license for my new laptop? It's only a 1 user license but it seems hardly fair that I didn't even get a week out of the product and that I'd have to buy a new subscription,,.. I've tried entering the product key but it says it's invalid.

 

Can anyone help?