Norton automatic renewal offer price

I received a recent email in regards to an auto renewal for my Norton product. I've always been very happy with Norton but I was dumbfounded to find the exact same product being advertised on their website for half price!!!! Only after contacting Norton was I offered a "special" 50% discount for me only and in recognition of my longstanding custom - not so great Norton and you're just holding onto me as a customer......

Better not happen next year.......

When comparing products, you should review the product features, subscription length, and the number of devices you can protect. The product price varies depending on which options you decide to purchase.
You may see different prices for products with the same features when comparing certain special offers, offers in different regions, or offers from some retailers.
To find the price of renewal, click Renew Now in your product. It shows your renewal options with prices. You get a chance to review and decide which option to choose before you purchase.

>> FAQ: Norton Purchase
https://support.norton.com/sp/en/us/norton-renewal-purchase/current/solutions/kb20080407154946EN

Automatic Renewal offers convenience, not a better price.  Shop reputable vendors.
>> Norton Automatic Renewal Service Help
https://support.norton.com/sp/en/us/norton-renewal-purchase/current/solutions/kb20080417115558EN