Norton does not honor "Run as Administrator" for some functions

I'm annoyed that when I invoke Norton Security with "Run as Administrator", I am still not able to run LiveUpdate or PC Optimization tools even after entering the admin password.  It still denies me with "You need to be an administrator to perform this action."  I am running it as a user who has administrator privileges.  I have to sign in as Admin to use those tools.  I don't know if running on Windows 10 has anything to do with this, but include that label just in case.