Norton Security with Backup has stopped working

Bought an activation key, downloaded the installer, installed Norton Security with Backup, restarted PC and cannot open application:

I am occasionally met with 'Norton Security with Backup has stopped working' with error:

Problem signature:
  Problem Event Name:    APPCRASH
  Application Name:    NSBU.exe
  Application Version:    13.0.2.6
  Application Timestamp:    55772924
  Fault Module Name:    0Kraken71ChromaDevProps.dll
  Fault Module Version:    0.0.0.0
  Fault Module Timestamp:    54d02cc6
  Exception Code:    c0000005
  Exception Offset:    000057f6
  OS Version:    6.1.7601.2.1.0.768.3
  Locale ID:    2057
  Additional Information 1:    0a9e
  Additional Information 2:    0a9e372d3b4ad19135b953a78882e789
  Additional Information 3:    0a9e
  Additional Information 4:    0a9e372d3b4ad19135b953a78882e789

Read our privacy statement online:
  http://go.microsoft.com/fwlink/?linkid=104288&clcid=0x0409

If the online privacy statement is not available, please read our privacy statement offline:
  C:\Windows\system32\en-US\erofflps.txt

What do I do?