Once upgraded Norton tries to scare me into new purchases each week. Are the alerts really as serious as they seem?

I have used Norton a long time. Just basic protection….I noticed that after I upgraded this time (after numerous pop ups) , I am getting notices of all my information being on the dark web and how I should pay so much more to have it dealt with…. but that’s the cr@p they told me on the last upgrade. What is happening? I am now paranoid since I get these RED ALERT pop ups about my SS# etc…. I upgraded to be alerted each day to more danger? To feel uneasy all the time because NOW I need to give even more to ACTUALLY be protected ? What the heck? What exactly is being protected now? Why are you like this ?