Product key problem

My father had brought Norton security for one device.  When he went to the site to download it. The Norton security came on his screen To "renew" ( from online renew, he Cancel  it) Expect he clicked without knowing it was to renew online. When he already brought the Norton security  from the store staples. So when he tired to install it the Product key wouldn't work. Any way he can get a new one. Other wise money was wasted.