Renew vs New Subscription

Once again I will be going through the annual Norton renew/new subscription decision.

Maybe somebody connected with Norton/Symantec can please explain why getting a new subscription/license is usually substantially more costly than purchasing a brand new license.  That just doesn't make any sense to me at all.

I think that's probably true again this year but I haven't gone to the trouble of trying to get a renewal price.  Maybe someone connected with Norton/Symantec can please explain why it's so hard to get a renewal price (it looks like you have to go through most of the order process to learn of the renewal price).

I think I am probably on my eighth consecutive year of getting a new subscription instead of renewing.

In case I do decide to get a new subscription it looks like I will have to get Norton Security Deluxe if I want multiple devices for one year.  Maybe someone connected with Norton/Symantec can please explain why the names/features keep changing.  I'm not even sure if "renewing" my current Norton Security will renew to Norton Security Deluxe.

I would appreciate guidance on how best to install a new Norton Security Deluxe license (probably purchased from Amazon) on a current Norton Security license.   I know that this should be done at or close to the expiration date for the previous license and would like this to go smoothly.  I would also like to make sure I can turn off the autorenew.

Thanks as always for Forum Help/Guidance.

Foreman