Reputation False Positives - do big software developers get special treatment?

I represent a tax software developer with about 30,000 firms as regular customers. Recently, we've received a spike in complaints from our users that Norton Internet Security is scaring our customers away from downloading our product because the WS.Reputation.1 message.

 

This message apparently informs people that our software is not trusted because we're not known by Symantec as a trusted developer and the file hasn't been downloaded enough. Apparently a major factor of what is trusted is the number of downloads for that particular file name. Every time we update the program, which is often, there is a new file name and apparently our reputation "score", as Symantec calculates it, gets reset to zero. Even though we've been around since 1989.

 

Symantec recommends we get a digital certification, which we already have, apply to have our programs whitelisted, and submit false positive reports when there is one, all of which we've tackled.

 

Will it make a difference? We'll see. But my question is: If a developer the size of Microsoft changes a download's filename slightly, does Symantec give it a reputation of zero like it seemingly does to us?

 

I'm curious to know if big companies are treated differently than small ones, in this regard.