Reputation should affect programs control startup

Today reputation technologies allow us to control the downloaded files. 

But there are cases where the files with a bad reputation for one reason or another appear in the system and work in it. You can hope for telemetry, whereby potentially malicious file will be destroyed in a few days. And it is possible to increase the level of proactive protection and begin to control running applications using ban policy.

What might be the policy of the ban?

You must create a configuration item in the antivirus. 

This item will allow users to regulate the execution of programs as follows: 1) bad reputation - Running ban, 2) low and bad rep - Running ban, 3) unknown,low and bad rep - Running ban, 4) unknown,low, bad, good rep - Running ban (You can run a very good and reliable files), 5) Allow running any program. 

It is necessary to add the ability to create a white list of programs that should not be dealt with by such policies.

Probably, it will look like this: we are trying to run the program, antivirus prohibits its run (set some policies), a notification appears at the bottom right side (as always), the notice must be an option "Add to white list".

You can make the ability to create Blacklist applications, which will be prepared by the user.