Sign exe file - windows 10 smart Screen prevented an unrecognized app from starting

Hi,

Our WebSite: https:// www . instrumentinformatics . com

Two problems, Our exe file is signed​ and this happens Only on windows 10 machine

1. After user download our Winzip self-extractor exe file(Movie) and try to run it, a message displayed that windows protected your PC (windows smart Screen prevented an unrecognized app from starting ).

 2.  If he decide to run the EXE file any way, there is  an error message about the Win Zip self-extractor  (cannot use command file filename.mp4 windows does not have a program associated to run with it). 

The exe file: 
https:// www . instrumentinformatics . com/Proactive/Documents/Applet%20Installation/BRiCare_Applet_Installation_Video(dot)exe

 

,Please help

Thanks,

Ofir