Simple Question: Activation

I installed 2011 Internet Security but only have the product #.  I do not have an activation number.  I visited support and it scanned my computer and said it found no Norton product.  I am running Norton software with Win 7(just installed) but again no activation #.  I have an account and I have visited it.  The product has not been registered. I put the product on with internet on.  I guess I should just start over.  Any suggestions for such a simple question.  thanks.