Site Appears as Phishing -- How do I prove site is not phishing

I have a web site that I have been doing some eBay API testing with. However, Norton reports that my site is a phishing attempt. What triggers this and How can I correct it?

 

The URL is: http://www.myfullwatch.com/fulltopwatch/Coins+_+Paper+Money

I have a web site that I have been doing some eBay API testing with. However, Norton reports that my site is a phishing attempt. What triggers this and How can I correct it?

 

The URL is: http://www.myfullwatch.com/fulltopwatch/Coins+_+Paper+Money