Start menu folder

So, there's something I really don't get:  what's the point behind having a folder in the Start Menu, with shortcuts to Norton, if the shortcuts get invalidated every time there's an update?  Is it really that hard to have those shortcuts point to a batch file, or something, in Norton's root menu, that itself gets updated (with the new folder path, etc.) with the updates?

Failing that, is it too hard for Norton to make a note of *where* its own Start Menu folder gets moved to, so that it doesn't just keep adding a new folder to the menu?  I put my Norton folder in my Utilities folder.  It's not buried, it's not "un"intuitive in any way, it's just... too hard for Norton to figure out?