Why doesn't someone within Norton visit their website, www. malwareprotectionlive .com and download the file to review it in order to label it a threat or not. I have noticed this file on my new Dell I purchased from BestBuy and have remained diligent in not downloading files since I have a paid subscription with Norton.
I have visited their website and there isn't a lot of information, which leads me to believe they are not a legitimate Malware protection service. Their popup screen looks nice but will not allow someone to do a manual search.
I'll wait to hear back from you, but am inclined to delete it from my hard-drive as Ian did.
Attached a pic of the Pop-Up Screen