Unethical Renewl Practices

How does Symantec justify what sure looks like very sketchy business practices.  My subscription expired so I clicked renewal from the application, and it takes you to a page that has no links back to the Norton web site and wants to charge you 89.99 for the renewal when you can purchase a brand new subscription for 5 devices for $49.99.

Symantec, are you just hoping that a bunch of $%#@$ don't notice they are paying $40.00 more than the current market cost?

If this is not an accident it represents a very unethical business practice.  Symantec already lost a class action law suite for their highly questionable auto-renewal policy; are they trying for a 2nd class action?