Why Automatic renewal

Been using Nortons for over 10 years. I've always bought at a shop and just added the new product key to my account.

Today I find out that i MUST enter credit card details for future subscription renewals.

Apparently I can cancel the automatic renewal in the future. If that is the case why make it mandatory to setup the product in the first place?

Why are there so many reports of people not being able to complete the cancellation of the automatic renewal?

I'm not going to give Nortons my Credit card number especially as I have no intention of ever having an automatic renewal for anything!!!

I have similar problem!  WHY am I asked to renew my credit card details in order to make it easy for Norton to take an unspecified amount of money to renew my contract. Either I choose to stay with a very good Anti Virus Plus cover at a price I can afford or I cancel the contract. My credit card has expired and I will not be replacing it with my new one.  I would have preferred to talk to an human being but that is difficult these days!  If Norton whishes' to contact me, they have my details but I guess I will have to put up with daily on-screen warnings.  Most annoying.

New State Automatic Renewal Laws Take Effect - January 4, 2022
https://www.consumerprotectionreview.com/2022/01/new-state-automatic-renewal-laws-take-effect/

Norton provides subscription terms on product page...your location:  for example:  

*Important Subscription, Pricing and Offer Details:

  • Your subscription begins when your purchase is completed (or otherwise, when your payment is received). You must download and install on each device, or complete enrollment to get protection. Special offer(s) may expire at any time at NortonLifeLock's discretion.
  • By subscribing, you are purchasing a recurring subscription which will automatically renew.
  • The price quoted today is valid for the offered introductory term. After that, your subscription will be billed at the applicable monthly or annual renewal price here. The price is subject to change, but we will always send you a notification email in advance.
  • You can cancel your subscription here, or by contacting Member Services & Support at 844-488-4540. For more details, please visit the Refund Policy.
  • Your subscription may include product, service and/or protection updates and features that may be added, modified or removed subject to the acceptance of the License and Services Agreement.
  • The number of supported devices allowed under your plan are primarily for personal or household use only. Not for commercial use. If you have issues adding a device, please contact Member Services & Support.
  • Virus Protection Promise: To be eligible, you must have a qualifying subscription that is automatically renewing. If a Norton expert is unable to remove the virus from your device, then you may receive a refund based on the actual price paid for the current term of your qualifying subscription. If you have a bundle (a qualifying subscription from NortonLifeLock purchased with either another offering from NortonLifeLock, or a third party offering), your refund will be limited to the Manufacturer’s Suggested Retail Price of only your qualifying subscription for the current term, not to exceed the total bundled price paid. Any refund will be net of any discounts or refunds received and less any shipping, handling and applicable taxes, except in certain states and countries where shipping, handling and taxes are refundable. The refund does not apply to any damages incurred as a result of viruses. See norton.com/virus-protection-promise for complete details.

https://us.norton.com/products/norton-360-deluxe

*Important Subscription, Pricing and Offer Details:

  • Contract Type: contract for an annual subscription, starting when the transaction is complete. Click here for our Terms of Sale.
  • Set-up: to get the protection/service started, you must download and install on each device and/or complete set-up.
  • Free Trial: payment method required if signing up for a free trial (credit/debit card or PayPal only). When the trial ends, the paid subscription starts and the first year is charged, unless cancelled before. Special offer(s) may expire.
  • Renewal Cycle: automatically renews each year after the initial term, unless the subscription renewal is cancelled before the day you are due to be charged in your account or by contacting us. Click here to learn how
  • Renewal Prices: may be higher than the price for the initial term and are subject to change. They are charged up to 35 days before the subscription is due to renew and we send you a notification email with the renewal price before.
  • Cancellation & Refund: you can cancel your contract and request a full refund within 60 days of purchase. For each annual renewal or free trial, you can request a full refund within 60 days of being charged, and after the 60 days, a pro-rated refund of the days left in your renewed subscription term, beginning the month after you request the refund. For details, visit our Cancellation & Refund PolicyTo cancel your contract or request a refund, click here.
  • Updates: your subscription may include product, service and/or protection updates, and features that may be added, modified, or removed, subject to the acceptance of the License & Services Agreement.
  • Usage: for non-commercial household use only. If you have issues adding a device, please contact us

Virus Protection Promise: You must have an automatically renewing device security subscription with antivirus for the virus removal service. If we are unable to remove the virus from your device, you will be entitled to a refund based on the actual price paid for the current term of your subscription. If you have a subscription from NortonLifeLock purchased with either another offering from NortonLifeLock or a third party offering, your refund will be limited to the price of only your subscription for the current term, not to exceed the total price paid. Any refund will be net of any discounts or refunds received and less any applicable taxes, except in certain states and countries where taxes are refundable. The refund does not apply to any damages incurred as a result of viruses. See Norton.com/virus-protection-promise for complete details.

https://uk.norton.com/products/norton-360-deluxe

Norton subscriptions are recurring term subscriptions.  Norton subscription requires user account and user payment method for recurring subscription service.  Virus Protection Promise requires user activate automatic renewal.

Norton subscription purchase includes Automatic Renewal Service. At the end of Your Service Period, the Service will be renewed and Your payment method will be charged the then-current renewal price (plus applicable taxes) automatically, without any additional action by You. At any time after Your purchase, You may change Your subscription settings, including cancelling Your automatic renewal, at my.norton.com.

[...]
When did I subscribe to an automatically renewing subscription?

  • You are subscribed into our automatically renewing subscription, when:

    <ul>
    	<li>
    	<p>You purchase an automatically renewing subscription from our Norton LifeLock online store.</p>
    
    	<p>Certain payment methods do not facilitate the automatic renewal of subscriptions. In this case, you are subscribed without automatic renewal and you will need to renew manually.</p>
    	</li>
    	<li>
    	<p>You activate online on Norton LifeLock the automatically renewing subscription purchased from a retail store or a NortonLifeLock affiliated online-third party website.</p>
    	</li>
    </ul>
    
    <p>You may cancel your subscription by signing in to your&nbsp;account&nbsp;and visiting the&nbsp;My Subscriptions&nbsp;tab, or we'd be happy to&nbsp;chat&nbsp;about it.</p>
    </li>
    

[...]

https://support.norton.com/sp/en/us/home/current/solutions/kb20080417115558

FAQ: Norton subscription and renewal
https://support.norton.com/sp/en/us/home/current/solutions/v126985328

Learn more about your automatically renewing subscription
https://support.norton.com/sp/en/us/home/current/solutions/kb20080417115558EN

FAQ: Norton Subscription status
https://support.norton.com/sp/en/us/norton-360/current/solutions/v136019247

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Please discuss your subscription issue with Norton Official Support. 
Contact Norton Support
Norton Community does not have access to your Norton account, subscription details nor payment method.  

  • Norton sends (for annually recurring subscriptions) email notice (with price, term, and related details) usually about 30-45 days before current term expiry. 
  • Users report Norton pulls recurring subscription payment usually about 30-45 days before current term expiry. 
  • Users report approx 30-45 days before current term expire...not being able to change Automatic Renewal Service setting. 

---------------------------------------------------------------

Please check your Norton account to confirm....Automatic Renewal Off....and no billing information. 
https://my.norton.com/extspa/account/subscriptions

MY SUBSCRIPTIONS reports:  Activate Subscription Renewal....with Automatic Renewal Off.  

BILLING INFORMATION reports:  There is no billing profile saved in your account....with no billing information.

Stop your Norton subscription from automatically renewing
https://support.norton.com/sp/en/us/home/current/solutions/kb20090818144126EN

While I agree with what you are saying, you missed the point of the question. Why enforce automatic renewal only to offer cancellation of it "at any time"? There must be more too it than what is obvious

Not every company does this, most will offer automatic renewal as an option (my VPN does this) you don't have to take it up to create an account.

Your leaving Nortons and so will I be, how many other will leave because of this?????

It's for the same reason a lot of 'services' do this kind of thing nowadays. They're hoping you'll forget and they'll be able to charge you twice what you'd otherwise pay for next year's software. It's why they offer more time to remain subscribed when I went to unsubscribe immediately after registering my copy.

It's the same reason norton keeps trying to advertise more products and services to me through desktop pop up ads.

It's the same reason norton added in a crypto miner into their client that they take a cut of.

It all boils down to money. You have it. Norton wants it, and as much of it as it can get.

It's the reason as soon as my subscription runs out, I'm leaving norton for good. I've owned norton products on and off going back to Norton Utilities 6 and Norton Desktop for Dos. But these tactics? It feels too similar to malware for me, and I'm not a cow to be milked.