First of all, I am a long-time Norton user and, for the most part, I love the software.
I went through this last year, but with 3 months left on my subscription, I am thinking about it once again.
Perhaps, Norton might be interested in the reasons why [because if I'm thinking this way, I am sure there must be others]. In no particular order:
-- The recent pullbacks of prematurely issued patches/updates.
-- Norton Backup [I use NSwBU] is pretty horrendous - slow, clunky, very user-unfriendly. I switched to iDrive already.
-- Recent stand on the National Rifle Association [of which I am also a long-time member of]. Mixing politics with retail is not, imho, a good model for success.
-- I was under the mistaken impression [apparently] that LifeLock was become a part of NS. I canceled my LifeLock subscription thinking it would appear in the new version of NS. It did not. Confusion, at the best.
-- Auto Renewal VS re-purchasing: I was told that Auto Renewal was for customer "convenience." HA! Convenience would be auto-renewing at a fair market value. As it is, the convenience is all for Norton; they get a renewal at an outrageous price. I'm not paying that any longer and I really don't relish the notion of buying new keys every year - and the mess that often creates with uninstall/reinstall/key doesn't work/etc.
So, unless something changes over the next 90 days, I'm a goner. Bit Defender or Vipre are looking pretty good. I hate to switch, but some of this stuff, particularly the auto-renew, is inexcusable to a paying customer of long standing.