Why is it 4 times the cost to renew vs buying a new package from somewhere else?

Archive
1

I'm getting sick and tired of having to buy a new product package every year to get the best price possible.

Norton, if you value your customers you would make the automatic renewal price competitive with retail prices.

It almost appears to me you automatically turn on auto-renewal in hopes you'll get that quadruple renewal price without the customer noticing it.

It sure caught me off guard this last renewal.  I usually turn it off then buy a new package the month of expiration.

This time I got sidetracked and forgot to turn it off.

But you guys decide to renew my subscription 6 weeks before it expired instead.

Really, make your renewal competitive with retail.  If Retail can sell it at those prices you can too.

I've read the forums and found other posts with this exact question and the answer in one of them was, "Contact Customer Service".

Why should we have to contact customer service to negotiate a lower renewal fee, so you can try and upsell everything?

That's predatory business practice and shameful.

2

Agree completely.

Pricing should be fair and returning customers given a loyalty bonus. Prices for the same product I have seen at various sites including Norton and brick and mortar retail outlets have ranged from $20 to $110. I and do literally mean the same product.

3
snaganalf:

I don't want a refund, I don't want to have to buy a new product package from a 3rd party vendor every year, I want you guys to price your renewals competitively with retail and treat your loyal customers that have been with you for years with some respect by doing so.

I hear ya'. 
You want Norton direct pricing to be more favorable for loyal customers. 
Community users have shared similar comments over many years.  
Thanks

4

I don't want a refund, I don't want to have to buy a new product package from a 3rd party vendor every year, these suggestions are not a solution.  I want you guys to price your renewals competitively with retail and treat your loyal customers that have been with you for years with some respect by doing so.

5

Norton products (including subscriptions and Automatic Renewals) may be refunded within 60 days of the purchase date.

The instructions to obtain a refund varies depending on where you made the purchase. Please choose one of the following depending on your purchase:

https://support.norton.com/sp/en/us/home/current/solutions/kb20100512172507

Please check your Norton account to confirm ... Automatic Renewal Off ... and no billing information. 
MY SUBSCRIPTIONS reports:  Activate Subscription Renewal ... with Automatic Renewal Off.  

BILLING INFORMATION reports:  There is no billing profile saved in your account ... with no billing information.

Stop your Norton subscription from automatically renewing
https://support.norton.com/sp/en/us/home/current/solutions/kb20090818144126EN

Users may contact Norton Support regarding refund:  

Snaganalf:
But you guys decide to renew my subscription 6 weeks before it expired instead.
Really, make your renewal competitive with retail.  If Retail can sell it at those prices you can too.

Users report renewal (credit card draw) 30--45 days before current subscription term expiry date.  
Users report Norton recurring subscription cost is more than new subscription from 3rd party vendors. 
Users may choose to shop Norton from reputable 3rd party vendors.  
Users may cancel recurring subscription. 

Maybe, Norton has an arrangement to not compete with 3rd party vendors. 

Users may submit feedback/concerns thru Norton Feedback &or Product Suggestions