Why would Malewarebytes block Norton's ncolow.exe to multiple IP addresses?

A few times a day my Malewarebytes anti-malware program blocks outbound traffic from Norton's ncolow.exe to several different IP addresses. A common one is 204.93.185.136 (tzarmedia.com)

Why would Norton be sending this traffic?

If this is NOT really Norton traffic how shall I prevent this virus?