Yes, it’s a cheap trick and not even close to original. But the lesson here is that even obvious social engineering tricks can get people to click on a link. We can’t help ourselves. We love to click. Clicking on links and attachments that are accompanied by just the slightest bit of social engineering appears to be a basic human need. I expect it to show up in a revision of Maslow’s Hierarchy of Human Needs any day now—behind love, but certainly ahead of safety.
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