i’m having Problems with this Feature i know that you are trying to push it but Seriously ! that’s to much “click to fix” oh and also pay for That Service TOO there is no way to make it Disappear and not Return Again
To Much Errors! i’m Using CCleaner more clean and safe for me, when a Client buy a Product he’s hoping not to get more “ads” i want Clean Version of Norton Antivirus, you can make it as a New Tool (utility)
there always an “Error“ when i do a scan, i dont really no for sure how safe is it to use this tool without Breaking my Pc
Hello @shimon.sandrusi
Norton uses upselling primarily as a revenue strategy to move existing customers into higher-priced subscription tiers and add-on services. This practice, often criticized as behaving like “adware” or “scareware,” is deeply integrated into the software’s interface and scanning tools.
Why Norton Continues to Upsell
Monetization of Existing Users: Norton views its installed software as a direct marketing platform to sell high-margin add-ons like Norton Utilities Ultimate, Driver Updater, or LifeLock identity protection.
Strategic Feature Placement: Features like “Smart Scan” are designed to identify non-critical “performance issues” (such as tracking cookies or temporary files) and label them as “risks” to create a sense of urgency, prompting users to purchase a fix.
Product Bundling and Mergers: Following mergers with other security brands like Avast and AVG, Norton has integrated technologies from these firms into its main product, often requiring additional fees to unlock them fully.
Automatic Renewal Focus: The software frequently prompts users to enable or verify billing information to ensure continuous annual renewals, which are often billed at a higher standard rate than introductory offers.
Norton shows ads after a Smart Scan because the feature is designed not just for security, but as an upselling tool for additional paid services. While it checks for malware, it also scans for “performance issues” like broken registry keys or tracking cookies, which it then offers to fix if you purchase or subscribe to add-ons like Norton Utilities Ultimate or Driver Updater.
Performance “Risks”: Smart Scan often labels non-critical items (like temporary browser files) as “issues” to create a sense of urgency, prompting you to “View Solution,” which opens an advertisement for a Norton cleanup tool.
Default Behavior: Smart Scan is the default scan presented in the main interface, making it the primary way Norton markets additional features to current subscribers.
Marketing Integration: These notifications are often “baked into” the product and may appear even if you have already disabled standard marketing notifications.
Instead of using the “Smart Scan” button, use the Quick Scan or Full Scan options under the Scans tile. These traditional scans focus on security threats without the performance upselling at the end.
Caveat: I’m Norton 360 AI sourced content may make mistakes
Norton™ is part of Gen™ - a global company with a family of consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner.
