Facebook Restores Terms Of Use After Massive Consumer Protest

Under significant pressure from their user base and several consumer groups, Facebook has restored their terms of use agreement after making some significant changes a few days ago. Those changes seemed to indicate that Facebook would attempt to claim ownership of user's own comments, pictures and videos if posted to their Facebook pages. This isn't the first reversal from the social networking giant.  

 

You probably remember when they introduced the newsfeed feature which alerts users to the news from all their friends. Oh how everyone complained when they first saw it but now it's become one of the site's most popular features. Then came Beacon, the infamous advertiser's friend, that would show your friends what online purchases and transactions you made on other sites while logged into Facebook. Buy a book at Amazon? Tell all your friends. The nightmare scenarios that we all thought of were: what if you bought something private or embarassing? "Susie just bought Depends. Order yours today!" or "David bought a 2 carat diamond ring." If you were David's girlfriend, you'd be anticipating a proposal, right? Hope that was David's intentions with that proposal. As you already know, Beacon became something you could opt in/out of which resolved the problem. 

 

With the investment many young people have in their social networks, their first impulse when rude changes are introduced isn't to abandon the environment. Rather, as in this case, users formed protest groups, posting their concerns on blogs and Walls across the site. And fortunately, the wise folks over at Facebook reverted back to the previous agreement and promised to work with users in the future on any proposed changes. That's a good thing, because I was about to de-friend Mark Zuckerberg.