Facebook has fired a warning shot at ad-blocking software by making changes that will force desktop users to see adverts.
The rising popularity of ad-blockers poses a threat to online businesses that rely on advertising revenue.
The social network told users it understood how annoying ads could be.
It promised to better offer tools for controlling what material does make it through to users' newsfeeds.
"As we offer people more powerful controls, we'll also begin showing ads on Facebook desktop for people who currently use ad blocking software," said Facebook's advertising vice-president Andrew Bosworth in a blog post.
Users will be allowed to customise the types of adverts they see by selecting the brands and businesses they prefer.
"People don't like to see ads that are irrelevant to them or that disrupt or break their experience," Mr Bosworth added.
http://www.bbc.com/news/business-37026776
I don't use Farcebook so this does not affect me. 
Adblock Plus has already defeated Facebook's new ad blocking restrictions
Facebook's plan to stop ad blockers has already been foiled. Adblock Plus has found a way to strip ads from Facebook, even when they're served up in Facebook's new ad blocker-proof format. Anyone with a fully updated version of Adblock Plus should once again be able to avoid ads in Facebook's sidebar and News Feed.
Adblock Plus responds angrily to Facebook's plan to circumvent ad blockers
Facebook's plans to show adverts to everyone regardless of whether they are using an ad blocker was always going to prove controversial. The decision to bypass the privacy and security tools that many people have put in place has riled one company in particular -- Adblock Plus.
Describing the social network's latest move as being 'all anti-user', Adblock Plus's Ben Williams says that it is an 'unfortunate move' that 'takes a dark path against user choice'. He goes on to pooh-pooh the idea that Facebook made the decision based on what users want.
He points out that Facebook recognises the fact that users have installed ad blocking tools for a reason -- and yet has decided to ride roughshod over these decisions anyway. The suggestion is that users should be left to deal with ads and other content as they see fit, as the majority of Facebookers have not been consulted by the company.
