How do I use Norton Ghost

I just paid for and downloaded Norton Ghost 15 to a specific folder on my Windows 7 Home Premium PC.  This is what I found in it: [Removed].  From the directions on the screen, I had understood that the program would be installed automatically.

 

There is no icon on the Desktop.

I clicked on the above file.  All I was presented with was a window wanting to know where I wanted to create the image.  The only choice given was my DVD drive.  I intend to use an external USB hard drive.  I have no intention of burning the image to optical disks at all.

Basically, none of this makes any sense.

Is there any explanation for all of this?

 

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