I keep getting messages from norton telling me my subscription is due for renewal

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every year i buy norton for five devices. the cost is usually less than £30. when the subscription is nearly up i get an email or message from norton saying the subscription is nearly up and then it will automatically renew and cost over £80. i then cancel the renewal process and when it is due a buy another norton for five devices. 

my problem is that even though i have cancelled the automatic renewal and instead buy the disc or code. i will still get a message from norton telling me my subscription is due for renewal and get a request for more money. i would have thought the software would recognise that a new subscription has actually been started and not send out these messages. 

how do i stop these messages every time i renew or is it just a case of ignoring the messages. i can only assume it is due to either poor programming or that is just a way to con people out of more money.

[Edit: Clarified the subject]

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FWIW ~
In my experience with Automatic Renewal Service Off & with no billing information saved in my Norton account. 
30-45 days before my current Norton 360 term expires...regardless of how I maintain/pay for...my subscription.  Norton notifies me to Renew.  I ignore Norton Renew notices. 

Please check your Norton account to manage licenses / subscriptions.
https://my.norton.com/extspa/account/subscriptions

Please check your Norton account to confirm ... Automatic Renewal Off ... and no billing information. 
MY SUBSCRIPTIONS reports:  Activate Subscription Renewal ... with Automatic Renewal Off.  

BILLING INFORMATION reports:  There is no billing profile saved in your account ... with no billing information.

Please review: Stop your Norton subscription from automatically renewing
https://support.norton.com/sp/en/us/home/current/solutions/kb20090818144126EN

When you stop your Norton subscription from automatically renewing:

  • Your subscription will continue through the end of your already paid subscription term, after which your subscription will not automatically renew.
  • It typically takes a few hours from your request for the change to take effect.
  • Associated recurring subscription benefits may end when you stop your subscription from automatically renewing.

When you stop your recurring subscription, your subscription will not automatically renew. 

  • Your subscription will continue through the end of your current paid term. 
  • Your protection will continue through the end of your current paid term. 

When you stop your recurring subscription, your subscription will not have the Norton Virus Protection Promise.  

  • Your protection will continue through the end of your current paid term.  
  • Your subscription will continue through the end of your current paid term.