Dear members,
I am Norton fan since DOS days. But I am baffled with this Norton Identity Safe product. It's a free product and lures users to keep their life (important credit cards, bank accounts, critical passwords) on their cloud storage. Norton may not have any malicious intentions of stealing the data and hopefully they are pretty safe servers.
My questions are -
1. Why Norton is offering this altruistic free service?
2. How do they make money with ID Safe?
skamble wrote:Dear members,
I am Norton fan since DOS days. But I am baffled with this Norton Identity Safe product. It's a free product and lures users to keep their life (important credit cards, bank accounts, critical passwords) on their cloud storage. Norton may not have any malicious intentions of stealing the data and hopefully they are pretty safe servers.
My questions are -
1. Why Norton is offering this altruistic free service?
2. How do they make money with ID Safe?
Welcome,
The standalone product is free. It is also a part of the subscription products. As always a number of users will opt to use only the free portion. But, there will also be a percentage who are introduced to the paid products who will elect to become Norton users. Call it marketing.
There isn't any money being made on the free product. If the corporation had wanted to make money on the standalone it wouldn't be offering it for free.
The bottom line here is that not everything that Symantec / Norton does must show a profit.
The Norton Communities [forums] are free. Perhaps there should be a subscription fee for using them as well. If that were to happen then maybe all of the people who volunteer here could get a check in their Christmas card 
Stay well and surf safe