IS NORTON SERIOUSLY ETHICALLY CHALLENGED OR IS IT A MISTAKE

So my subscription is expiring and I select to renew. First of all the page comes up with the most expensive option already selected.

 

I look at the subscription renewal for one year and it is 44.99 WHILE I CAN BUY THE PRODUCT NEW FOR 39.95. 

 

 I sure hope that this is a mistake because trying to rip off the unsuspecting loyal customer for a stinking 5 bucks is pretty petty and really morally and ethically wrong.

 

Is it really worth 5 bucks to lose a customer that has used the product for 10 years !!!!

 

Shame