From Paul Thurrott today:
But, with the launch of Windows 10, there is no denying that advertisements are creeping further into the OS experience. When the company released the platform, ads for third-party applications were located in the Start menu and while you can turn off these ‘suggestions’, it’s clear that Microsoft has become comfortable with this type of advertising.
Microsoft is showing no signs of slowing down with ads inside the OS and is pushing further ahead by promoting its own products on the taskbar. We have previously seen the company suggest using Edge when it is pinned to the taskbar and now we are seeing the company advertise an extension for Chrome as well.
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includes screenshot