Norton 360 doesnt like 3Dsimed, please help me fix it

Norton keeps quarantining the 3dsimed.exe file, everytime i try to run the program it happens.

 

3Dsimed is a 3d app for pc that allows users to view and modify 3d geometry and convert that geometry to other formats, its something 3d modelers use.

 

norton is finding a RS reputation risk with the exe file, but the program is safe, its from a reputable source and i have paid money for this program.

 

please check attached grabs, well it appears the are not valid

 

is there any way i can block norton from seeing this file so this stops happening, its a real pain in the butt

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