@Wayne_Gardiner Indeed, the first year pricing is generally lower and gets a hefty increase when renewed. Depending on your product you may be better off to purchase from a third party vendor such as Wal-Mart or BestBuy if you are in the US. Or, whatever the favorite tech shop of choice is in your geo location.
It is how it should be! I’ve been with Norton for over a decade & the renewals are always more expensive than a new buy. In the past, I’ve been letting my subscription lapse, then buying a new subscription the following day. It’s a pain in the arse, but I save heaps. Long term customer who’s not feeling appreciated!